Aspire / Team Dermatology

Team Dermatology is a respected dermatology practice based in Houston, Texas. They began their journey with a single location and have since grown to offer a comprehensive array of dermatological services, encompassing cosmetic procedures, skin cancer treatment, and general skin care.

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Summary

Team Dermatology, an established dermatology practice in Houston, aimed to expand to multiple locations and increase their patient base and brand recognition. To expand their reach and enhance their online presence, Team Dermatology reached out to partner with LeadOrigin.

In response to their challenge, LeadOrigin’s implemented a strategy which included improving their website, optimizing it for local search, and engaging more on social media. The results were impressive: they successfully expanded to three locations, saw a 45% increase in new patient appointments, a significant 50% rise in website traffic, and grew their online community.

This collaboration showcases how strategic partnership and digital improvements can transform a healthcare practice. Team Dermatology now serves a wider community in Greater Houston, with a promising future in dermatology.

Challenge

Team Dermatology had a clear goal: expand to multiple locations in Houston. However, this expansion posed several challenges. They needed to grow their patient base and make their brand more recognizable across the sprawling city. At the same time, they had to establish a strong online presence and an efficient digital appointment booking system to handle the increasing number of patient appointments.

Solution

LeadOrigin crafted a comprehensive strategy to support Team Dermatology in achieving their expansion objectives. The key elements of this strategy included:

Digital Infrastructure: We developed a robust and user-friendly website, complete with an efficient online appointment booking system. We also optimized the website for local SEO to enhance its visibility within the Houston area.
Online Marketing and SEO: An intricately planned online marketing strategy was set in motion, with a focus on local SEO and content marketing. The goal was to spotlight Team Dermatology’s expertise and services. This also included the optimization of Google My Business listings for each practice location.
Social Media Presence: In the age of social networking, Team Dermatology couldn’t afford to be left behind. Their social media presence, especially on platforms frequented by their target audience, received a significant facelift. The aim? To engage with the community, foster awareness about skin health, and of course, promote the practice.

Results

The collaboration with LeadOrigin bore fruit, and Team Dermatology’s achievements spoke volumes:

Expansion of Locations: Team Dermatology seamlessly transitioned from a single location to a triumphant trio, strategically positioning themselves across Greater Houston to serve a broader patient base.
Increased Patient Appointments: The impact was evident as online bookings experienced a remarkable 45% increase in new patient appointments. This surge highlighted their growing popularity among the community.
Enhanced Online Visibility: Team Dermatology’s ascent up the search engine rankings led to a remarkable 50% boost in website traffic. They were no longer hidden gems, but now in the spotlight.
Stronger Community Engagement: Social media became a bridge connecting the practice with the community. A burgeoning following and heightened interaction on platforms contributed not only to brand recognition but also to educating patients about skin health.

Key Metrics

Expansion from 1 to 3 locations in the Houston area.
Welcomed 2,198 new patients in 2023.
Recorded a 45% surge in new patient appointments.
Witnessed a remarkable 50% hike in website traffic.
Cultivated significant growth in social media engagement and followers.

Conclusion

Through their partnership with LeadOrigin, Team Dermatology seamlessly scaled their practice, bridging the gap between their physical presence and their digital footprint in Houston. The strategic digital marketing efforts, coupled with an efficient online booking system, not only fueled their expansion but also led to a substantial increase in their patient base and online visibility. Today, Team Dermatology continues to provide exceptional dermatological care, now reaching a wider community in the Greater Houston area.

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Reviews
What our Clients Say

We appreciate all the work LeadOrigin has done for us. They designed and have been managing our company’s website and we could not be happier with the amazing work they have continously provided us.

We've had a terrific experience with LeadOrigin! Our online sales have more than doubled since they started running our Google ads.

We are beyond pleased with our experience with LeadOrigin. The team here has been such a great asset to our company and has contributed deeply to our companies growth.

    
 
 
        
   Ellis Walker 
 November 6, 2023
 
 
  
  
 
       
   Catherine Marks 
 November 5, 2023
 
 
  
  
 
       
   John Walker 
 October 22, 2023
 
 
  
  
 
       
   Jacqueline Ulrich 
 October 21, 2023
 
 
  
  
 
       
   Jennie Reis 
 October 17, 2023
 
 
  
  
 
       
   Dawn Sims 
 October 16, 2023
 
 
  We got a website from the LeadOrigin team, and they delivered an attractive, user-friendly website. From the content to the design of the pages and development. Everything was so fast.
  
 
       
   Laura Schilling 
 October 1, 2023
 
 
  
  
 
       
   David Quinones 
 September 27, 2023
 
 
  The design services provided exceeded all expectations, we had a full brand guide created and after a little back and forth. We were able to have something we never seen before!
  
 
       
   Alice Smith 
 September 25, 2023
 
 
  The paid advertising campaign LeadOrigin executed for us has driven so much traffic and conversions. The team definitely has expertise in campaign optimization.
  
 
  
  
 
 
   Google rating score: 4.8 of 5, based on 18 reviews